Women’s Bodies, CrossFit & Advertising

This is a great article about marketing and what NOT to do. Do not use images that are inappropriate and do not convey the message you want. Great article.

Just Alyssa

Let’s get something straight, something that I think we can agree on: BODIES ARE AWESOME. I’m not gonna pretend that one of the best parts of my job isn’t watching strong bodies do amazing things all day, all glisteny with sweat and making sounds that, I mean, really, sound kinda naughty-fun if you close your eyes. Also not gonna lie and pretend that I don’t love looking at pictures of women’s bodies, generally speaking. Yum. I don’t know whether it’s aspiration, inspiration or just admiration, but yes, a strong woman doing hard things (no, not that kind) definitely gets me to pay attention.

So I am not even going to come close to saying that it isn’t okay to showcase strong women when you are trying to sell products to CrossFitters. In fact, I’d like to see a lot more of it. But, what the fuck is this:

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