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Ad Tech Is Dead, Long Live Marketing Tech

Handy information.

TechCrunch

Editor’s note: Bill Bourdon is a co-owner and partner at Bateman Group, a PR and content marketing agency serving technology brands.

VCs and public market investors cringe when they hear the words “ad tech.” It’s no wonder why. The segment has been soured by an over-saturation of ad networks and poor-performing IPOs. Rocket Fuel’s stock is down more than 80 percent since its IPO in September 2013, while Millennial Media is down 94 percent since it went public a year earlier.

In spite of these high-profile ad tech flameouts, Gartner predicts CMOs will spend more on technology than CIOs by 2017. All signs point to this becoming true. While ad tech clearly has an image problem among investors, the larger marketing tech sector in which it plays is raging.

Venture capital and private equity deal flow is surging.

Last year, marketing tech saw several monster rounds, including AppNexus ($110…

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“Creativity means believing you have greatness” – Why ? – Don Charisma’s Prompt

This is a great mental exercise for the creative person.
Do you believe you have greatness when you create?

I do. Well… I touch greatness, bring it into myself and put it on canvas or paper. I may not feel that I am great, but rather that I am a part of something greater and it will come out in the work.

This is a common sentiment among the comments for this post on doncharisma.com. It makes me wonder if the majority of the art community feels that way. The artist is not great, but the work is.

Anyone else have any thoughts?

Don Charisma

I’m often curious as to why sometimes my readers don’t comprehend my quotes the same way that I do. Language, differing cultures and other factors come into play.

dramatic-sky-clouds-tree-silhouette-pb-210776-DonCharisma-1024LE

There’s plenty of interesting conversations I’ve had – “devils advocate” is quite fun or who knows I might even clarify what I think it means … depends really on how questions are worded and from whom … occasionally I disagree with my own quotes, just to spice things up …

I posted this quote by Dr. Wayne W. Dyer :

«Creativity means believing you have greatness.»

— Dr. Wayne W. Dyer

And two people asked me “Why?” … very good question, I’m sure plenty of creatives have many answers to that question … For me, it makes an interesting writing prompt.

So write away to your heart’s content – in the comments here, on your own blog or do a…

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The Real Reason You Should Stop Paying For Cable

I removed my cable subscription several years ago. For the same reasons, money and I never watched anything. If you want to watch sports you can check out a sports bar or hang out with a friend.
I do have the same problem with Hulu. I pay, why do I still have to deal with commercials? Pandora Radio gets it, why can’t you. I might even pay a bit more to avoid the commercials.

ANYWAY, if you want to actually watch TV and enjoy it, dump cable and stream. It is amazing.

Thought Catalog

Flickr / Mr.TinDCFlickr / Mr.TinDC

Like a lot of consumers tired of paying a hundred dollar monthly bill, I cancelled my cable subscription several years ago. Instead I rely on Netflix, Hulu, and Amazon Prime, all streamed directly to my TV via a tiny Roku. Is it perfect? No, I don’t have any sports access. And I can’t watch live broadcasts.

But nothing’s perfect in life, and my TV setup now is in many ways far superior to the ancient cable box technology still imposed on paying customers by the big service providers. The obvious draw is the price. I’m paying a lot less money for basically the same service. Another advantage is the fact that I decide when to start and stop my programs. I don’t know how everyone else watches TV, but when I still had cable, I felt like the TV was always just on in the background. It…

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Dark roast for the daring: TEDsters play truth and dare on coffee sleeves

I love this idea. Get out of your comfort zone and see what neat stuff happens.

TED Blog

Target-dare-sleeve-2“Harumph,” one TEDster smiled. “Get into a boxing ring.”

“Moonwalk into the theater,” his partner grinned back.

TEDsters don’t usually communicate in commands. But in a lounge on the north side of the theater, where white cushioned couches and espresso machines gleamed over the harbor below, the Target Daring Truth Cafe has turned the latte line into a time for TEDsters to cheekily and anonymously nudge their fellow attendees outside their comfort zones.

Each coffee cup sleeve has a dare written on it. The kicker? The text is written by TEDsters, with a livescribe pen, for unsuspecting cafe visitors to come. Their dare is printed onto the next batch of coffee sleeves, which are stacked next to the milk steamer.

We picked some of our favorites to share:

Target-dare-sleeve-1Target-dare-sleeve-5Target-dare-sleeve-3Target-dare-sleeve-4Target-dare-sleeve-6Target-dare-sleeve-7Target-dare-sleeve-8Target-dare-sleeve-9Target-dare-sleeve-10Target-dare-sleeve-11

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Finding Your Passion

Great article.
Questions are what guide you to answers. The right questions lead you to fulfillment and happiness.

Practical Practice Management

businessman traveler with chair

Happy Friday to you all!  I came across an article that I want to share with you about finding your passion using thought provoking questions.  I often hear people say that they have not discovered their passion yet and they wonder why.  If this is you give these questions a try and see where they may take you.

It is important to remember that the answer probably will not just pop into your head, but continue to ask yourself and take some quite time to think on the questions and I am sure that you will be heading in the right direction in finding what really stirs you inside.

One of the questions is “What are your superpowers?”  Now, give that some thought…

Finding Your Passion

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